The Pink Sign Project: A Safety Reminder

In the world of Traffic Incident Management, responders are trained to stay alert for physical “Struck-By” hazards—the visible dangers on the roadway. But there is another risk that often goes unnoticed: the mental and emotional toll of the job.

Why the Pink Sign?

In the MUTCD, fluorescent pink is the standard color for incident management signs. The Pink Sign Project uses that same responder-specific color to draw attention to a different kind of emergency—one that isn’t always visible.

Behind the scenes, many first responders face challenges such as PTSD, anxiety, and depression. These struggles may not be immediately seen, but they are just as real and just as important to address.

A Reminder That You’re Not Alone

Created by Todd Leiss, The Pink Sign Project is designed to reach responders directly and help break the silence surrounding mental health in the industry. It’s not meant to replace existing resources, but to serve as a reminder that support is available—and that it’s okay to ask for help.

As first responders, we are often expected to be the strong ones. But even the strongest need time to reset, recover, and talk through what they experience.

• Slow down
• Refocus
• Rest
• Talk to someone

If you or someone you know needs support, 988 is available 24/7.

At GSTA, we support initiatives that promote the safety and well-being of those who serve on the front lines—both physically and mentally. Remember, you are not alone.